Demographic Profile:

Age:

• Predominantly between 40-60 years old.
• Includes retirees or those planning for retirement.
• Younger affluent professionals and families are also common.

Nationality:

• Mainly European, with a strong presence from the UK, Netherlands, Germany, Scandinavia, and Benelux countries.
• Growing interest from buyers in the United States, Middle East, Russia, and China.

Income Level:

• High net worth individuals.
• Typically with annual incomes exceeding €100,000.
• Many are cash buyers, though some opt for financing.

Occupation:

• Business owners, executives, and high-level professionals.
• Retirees with substantial pensions or savings.
• People from the entertainment, sports, and finance sectors.

Psychographic Profile:

Lifestyle:

• Seeking a luxurious lifestyle with access to premium amenities.
• Interests include golf, yachting, fine dining, and exclusive social events.
• A preference for a relaxed, Mediterranean way of life.

Motivations:

• Desire for a second home or vacation property.
• Investment in real estate as a stable, appreciating asset.
• Interest in relocating for better climate and lifestyle.
• Seeking a safe, prestigious location for family and social gatherings.

Preferences:

• Preference for properties with sea views, beach proximity, and high-quality construction.
• Interest in gated communities, villas, and luxury apartments.
• Importance placed on privacy, security, and exclusivity.

Behavioral Profile:

Buying Behavior:

• Conduct thorough research and often work with real estate agents.
• Typically visit Marbella multiple times before purchasing.
• Seek properties offering rental income potential.

Property Usage:

• Seasonal use, primarily during summer and holidays.
• Some buyers relocate permanently, while others use it as a holiday home.
• Prefer properties with maintenance services for ease of ownership.

Geographic Profile:

Residence:

• Many buyers come from outside Spain but own properties in other parts of Europe or internationally.
• Some are expatriates living in Spain or neighboring countries.

The Luxe-Villa client in Marbella is a middle-aged to older individual or family with substantial financial means, seeking a luxury property as an investment, holiday home, or retirement destination. They value high-end amenities, privacy, and a prestigious lifestyle, and often originate from wealthier European countries, with increasing interest from global buyers.

For further information, a diverse range of properties, and expert guidance in property acquisition and rentals in Sotogrande, Marbella, La Zagaleta, or Southern Spain, visit www.luxe-villa.com or reach out via email at info@luxe-villa.com.